Oft-made Errors at Trade Show Exhibits

Being responsible for trade show exhibits can be a tough job.  It can be stressful, and require a lot of work, extending outside typical work hours.  However, trade show exhibits still need to go off without a hitch, and so be mindful of a few of these problematic situations.

No marketing ahead of time:  It can be devastating to trade show exhibits if they do not inform people they will be at a local trade show with various marketing techniques, such as Twitter, Facebook, or LinkedIn; postcards, flyers, or newspaper ads.  There is solid evidence to suggest that only a small minority of people will show up at trade show exhibits happenstantially.  Instead, visitors to trade show exhibits were already aware of who was going to have their trade show exhibits set up.  You want to bring in people who are legitimately interested in what your trade show exhibits have to offer, not just aimless wanderers.

Poor signage in trade show exhibits:  Trade show exhibits rely on their signage to bring visitors in.  If your graphics are unclear, you reduce the chance that people will visit your trade show exhibits.  If you have too much text, people will not read it, but if you have too little, people will not know what your trade show exhibits are all about.  If you want your trade show exhibits to bring people in, you need to make sure that your signage is descriptive, but not intimidating.  Include your company name, and what you sell, so people know just enough about you to bring them into the trade show exhibits.

Eating in the booth:  Someone eating in your trade show exhibits is a sure-fire way to keep potential visitors out of your trade show exhibits.  Not only is eating in the trade show exhibits incredibly unprofessional, it rarely looks appealing.  Add to that the fact that eating in the trade show exhibits will certainly result in food crumbs and stains scattered around the trade show exhibits.  You do not want visitors to have the opportunity to make negative judgements of your company based on your trade show exhibits, so keep them food-free.

Hitting the hard stuff:  And by hard stuff, we do not mean difficult patrons to your trade show exhibits.  We are talking booze.  Most trade shows include a networking event or two, and attending is a good idea; you get to meet even more people, and that is the whole point of setting up trade show exhibits.  However, when you attend the events, do not overdo it with the liquor, and ensure your staff does the same.  No one will be happy the next morning if the people staffing your trade show exhibits are hung over, neither the visitors nor the staff. 

Avoiding these errors is a good way to start down the road to running problem-free trade show exhibits.  Doing so certainly does not guarantee that, and it is basically a law of nature that something tough will rear up, but dealing with this should at least help you on your way to easier trade show exhibits.